0:00:00.470,0:00:04.279 ♫ "Are you willing to sacrifice your life?" ♫ 0:00:04.279,0:00:08.290 When Kanye West's music video for his hit song Monster was recently leaked on the Internet 0:00:08.290,0:00:12.568 it generated an enormous amount of controversy because of the depictions of women in it. 0:00:12.568,0:00:17.189 The video is reprehensible, I really don't suggest going and watching it if you can avoid it because 0:00:17.189,0:00:18.952 I really wish that I hadn't seen it. 0:00:18.952,0:00:22.805 To give you a sense of it, this video is built on this whole "Sexy Dead Woman" trope. 0:00:22.805,0:00:26.206 Which seems to be popping up a lot lately. 0:00:26.206,0:00:30.785 Throughout the video we are presented with a series of lifeless, nearly naked, mutilated women's bodies. 0:00:30.785,0:00:36.735 We see women, or parts of women, all white, draped across sofas, propped up in beds, hanging from nooses, 0:00:36.735,0:00:39.575 and all with perfectly applied make up and high heels. 0:00:39.575,0:00:43.363 In addition to the sexualized, dismembered body parts, we're also treated to 0:00:43.363,0:00:45.610 Kanye holding up a freshly severed head. 0:00:45.610,0:00:50.406 In another scene Kanye is pictured lying in his bed, rearranging the lifeless bodies of 0:00:50.406,0:00:52.027 two lingerie clad corpses. 0:00:52.027,0:00:55.824 The Black women in the video aren't dead like the White women are, rather they're 0:00:55.824,0:01:00.434 evil, cannibalizing, Kanye attacking, man-eating, demons. 0:01:00.434,0:01:07.709 So let's recap: White women, eroticized, mutilated and dead. Black women, animalistic, savage demons. 0:01:07.709,0:01:12.436 Monster is a single from his number one hit album "My Beautiful Dark Twisted Fantasy". 0:01:14.190,0:01:20.021 So whose to blame? Kanye clearly, but also Roc-A-Fella Records, Universal Music Group, 0:01:20.021,0:01:24.088 the entire music industry, and how the market functions in general. 0:01:24.088,0:01:28.999 Record labels have a goal of trying to get their artists to stick out of the crowd in an oversaturated 0:01:28.999,0:01:34.829 media landscape. For decades they have been making sexualized, shocking, violent media products. 0:01:34.829,0:01:39.448 More and more we see the industry cynically relying on sensationalism and glamorization of 0:01:39.448,0:01:42.016 violence against women in order to boost sales. 0:01:42.016,0:01:46.423 I'm not gonna get into a shot by shot analysis of the video and the imagery used, 0:01:46.423,0:01:48.526 in fact I'm not even gonna show it. 0:01:48.526,0:01:51.401 This shouldn't have to be said and sadly it does need to be said. 0:01:51.401,0:01:54.149 This is misogyny. 0:01:54.149,0:01:56.898 And that should make us all rightfully angry. 0:01:56.898,0:02:00.898 And perhaps this would be a good time to define misogyny because there seems to be some confusion 0:02:00.898,0:02:03.677 about the word in relation to Kanye's video. 0:02:06.015,0:02:09.592 First, when we talk about women, we mean full and complete human beings 0:02:09.592,0:02:11.709 and all that that entails. 0:02:11.709,0:02:16.542 Misogyny as defined by the Blackwell Dictionary of Sociology, "is a cultural attitude of hatred 0:02:16.542,0:02:21.819 for females simply because they are female. It is a central part of sexist prejudice and ideology and, 0:02:21.819,0:02:26.390 as such, is an important basis for the oppression of females in male-dominated societies. 0:02:26.390,0:02:30.700 Misogyny is manifested in many different ways from jokes to pornography to violence 0:02:30.700,0:02:34.594 to the self-contempt women may be taught to feel toward their own bodies." 0:02:34.594,0:02:38.224 Again, misogyny can take many forms both subtle and obvious. 0:02:38.224,0:02:43.720 This video is an example of misogyny at its most obvious which Kanye excuses by saying 0:02:43.720,0:02:46.795 it was a way to generate "controversy and sales". 0:02:48.132,0:02:52.811 Like Samhita in her Feministing article, "If he really wanted to take the scene by storm, he should 0:02:52.811,0:02:55.519 treat women like human beings, that'll shock 'em". 0:02:55.519,0:03:00.140 Monster not only reduces women to sexual objects and perpetuates racist stereotypes but 0:03:00.140,0:03:05.279 it actually fetishizes the aspects of women that don't even require us to be physically alive. 0:03:05.279,0:03:09.153 I think that bares repeating, this video fetishizes the aspects of women 0:03:09.153,0:03:11.374 that don't even require us to be physically alive. 0:03:12.735,0:03:20.655 ♫ "...got the lowest self esteem, the prettiest people do the ugliest things for the road to riches and diamond rings."