1 00:00:00,470 --> 00:00:04,279 ♫ "Are you willing to sacrifice your life?" ♫ 2 00:00:04,279 --> 00:00:08,290 When Kanye West's music video for his hit song Monster was recently leaked on the Internet 3 00:00:08,290 --> 00:00:12,568 it generated an enormous amount of controversy because of the depictions of women in it. 4 00:00:12,568 --> 00:00:17,189 The video is reprehensible, I really don't suggest going and watching it if you can avoid it because 5 00:00:17,189 --> 00:00:18,952 I really wish that I hadn't seen it. 6 00:00:18,952 --> 00:00:22,805 To give you a sense of it, this video is built on this whole "Sexy Dead Woman" trope. 7 00:00:22,805 --> 00:00:26,206 Which seems to be popping up a lot lately. 8 00:00:26,206 --> 00:00:30,785 Throughout the video we are presented with a series of lifeless, nearly naked, mutilated women's bodies. 9 00:00:30,785 --> 00:00:36,735 We see women, or parts of women, all white, draped across sofas, propped up in beds, hanging from nooses, 10 00:00:36,735 --> 00:00:39,575 and all with perfectly applied make up and high heels. 11 00:00:39,575 --> 00:00:43,363 In addition to the sexualized, dismembered body parts, we're also treated to 12 00:00:43,363 --> 00:00:45,610 Kanye holding up a freshly severed head. 13 00:00:45,610 --> 00:00:50,406 In another scene Kanye is pictured lying in his bed, rearranging the lifeless bodies of 14 00:00:50,406 --> 00:00:52,027 two lingerie clad corpses. 15 00:00:52,027 --> 00:00:55,824 The Black women in the video aren't dead like the White women are, rather they're 16 00:00:55,824 --> 00:01:00,434 evil, cannibalizing, Kanye attacking, man-eating, demons. 17 00:01:00,434 --> 00:01:07,709 So let's recap: White women, eroticized, mutilated and dead. Black women, animalistic, savage demons. 18 00:01:07,709 --> 00:01:12,436 Monster is a single from his number one hit album "My Beautiful Dark Twisted Fantasy". 19 00:01:14,190 --> 00:01:20,021 So whose to blame? Kanye clearly, but also Roc-A-Fella Records, Universal Music Group, 20 00:01:20,021 --> 00:01:24,088 the entire music industry, and how the market functions in general. 21 00:01:24,088 --> 00:01:28,999 Record labels have a goal of trying to get their artists to stick out of the crowd in an oversaturated 22 00:01:28,999 --> 00:01:34,829 media landscape. For decades they have been making sexualized, shocking, violent media products. 23 00:01:34,829 --> 00:01:39,448 More and more we see the industry cynically relying on sensationalism and glamorization of 24 00:01:39,448 --> 00:01:42,016 violence against women in order to boost sales. 25 00:01:42,016 --> 00:01:46,423 I'm not gonna get into a shot by shot analysis of the video and the imagery used, 26 00:01:46,423 --> 00:01:48,526 in fact I'm not even gonna show it. 27 00:01:48,526 --> 00:01:51,401 This shouldn't have to be said and sadly it does need to be said. 28 00:01:51,401 --> 00:01:54,149 This is misogyny. 29 00:01:54,149 --> 00:01:56,898 And that should make us all rightfully angry. 30 00:01:56,898 --> 00:02:00,898 And perhaps this would be a good time to define misogyny because there seems to be some confusion 31 00:02:00,898 --> 00:02:03,677 about the word in relation to Kanye's video. 32 00:02:06,015 --> 00:02:09,592 First, when we talk about women, we mean full and complete human beings 33 00:02:09,592 --> 00:02:11,709 and all that that entails. 34 00:02:11,709 --> 00:02:16,542 Misogyny as defined by the Blackwell Dictionary of Sociology, "is a cultural attitude of hatred 35 00:02:16,542 --> 00:02:21,819 for females simply because they are female. It is a central part of sexist prejudice and ideology and, 36 00:02:21,819 --> 00:02:26,390 as such, is an important basis for the oppression of females in male-dominated societies. 37 00:02:26,390 --> 00:02:30,700 Misogyny is manifested in many different ways from jokes to pornography to violence 38 00:02:30,700 --> 00:02:34,594 to the self-contempt women may be taught to feel toward their own bodies." 39 00:02:34,594 --> 00:02:38,224 Again, misogyny can take many forms both subtle and obvious. 40 00:02:38,224 --> 00:02:43,720 This video is an example of misogyny at its most obvious which Kanye excuses by saying 41 00:02:43,720 --> 00:02:46,795 it was a way to generate "controversy and sales". 42 00:02:48,132 --> 00:02:52,811 Like Samhita in her Feministing article, "If he really wanted to take the scene by storm, he should 43 00:02:52,811 --> 00:02:55,519 treat women like human beings, that'll shock 'em". 44 00:02:55,519 --> 00:03:00,140 Monster not only reduces women to sexual objects and perpetuates racist stereotypes but 45 00:03:00,140 --> 00:03:05,279 it actually fetishizes the aspects of women that don't even require us to be physically alive. 46 00:03:05,279 --> 00:03:09,153 I think that bares repeating, this video fetishizes the aspects of women 47 00:03:09,153 --> 00:03:11,374 that don't even require us to be physically alive. 48 00:03:12,735 --> 00:03:20,655 ♫ "...got the lowest self esteem, the prettiest people do the ugliest things for the road to riches and diamond rings."